State Sen. Scott Brown may be the Republican in the Massachusetts Senate special election, but like the Democrats in the race, he also is seeking to play off the Kennedy family’s political legacy in his first television ad in race to fill the late Sen. Ted Kennedy’s (D) seat.

The 30-second ad, launched Wednesday, begins with a black and white video of President John F. Kennedy giving a speech calling for tax cuts and merges into a video of Brown reading from the same speech to emphasize the need for lower taxes today.

It is running statewide on both cable and network television.