Bloomberg News reports “as he took the floor at the tony Broadmoor resort in Colorado Springs, the veteran Washington public-relations guru had an uncompromising message for oil and gas drillers facing an anti-fracking backlash.”  

“‘You can either win ugly or lose pretty. You figure out where you want to be,’ Rick Berman told the Western Energy Alliance in June, according to a recording. ‘Hardball is something that I’m a big fan of, applied appropriately.'”  

“Berman has gained prominence, including a ’60 Minutes’ profile, for playing hardball with animal activists, labor unions and even Mothers Against Drunk Driving. In Colorado, he was offering to take on environmentalists pushing restrictions on hydraulic fracturing, or fracking.”