Broken campaign promises complicate a politician’s re-election effort, but they don’t have to be fatal.

This cycle, when faced with their own words from a previous campaign, two incumbents utilized different strategies in their quest for another term.

One of the most famous examples of a broken campaign promise came during the 1988 presidential race. Vice President George Bush stood on the stage of the Republican National Convention and uttered the words, “Read my lips, no new taxes.”