There are a lot of things that can change campaigns: Your candidate’s opponent says he “likes to fire people;” the Supreme Court upholds key parts of your candidate’s signature legislative piece; the opponent says he has “binders full of women.” More than that, though, campaign teams need to get voters excited about the issues they think are important. For Josh Cook, the former Pennsylvania digital director for President Barack Obama’s re-election campaign who became vice president of digital engagement at the New York City firm BerlinRosen in July, getting voters is one of the best parts of the job. “You had to get people excited about any number of issues,” Cook said over the phone. “It’s not one policy, it’s not one platform … you have to get people excited about veterans' issues, about women’s rights, about education, you name it. It’s fun, it’s a challenge every day.” (more…)
