Republican entrepreneur Randy Altschuler went up on the air Monday with his first television ad, an indication he is prepared to spend early and often in his campaign to unseat Rep. Tim Bishop (D-N.Y.)

Altschuler, who launched his campaign in August, has already contributed $450,000 of his own funds to his campaign, giving him $664,000 in receipts through the third quarter. That tops Bishop’s $565,000 in total receipts in the same period. Altschuler has personal wealth after founding two successful start-up business services companies: OfficeTiger and CloudBlue.

In the introductory ad, which is running on cable and touches all seven towns in the district, Altschuler seeks to contrast himself with Bishop, who he says is “all about the old way” of doing things — “big government, more taxes, more spending.”