Live Funny or Die is having its way with former-Representative-cum-Senate-hopeful Pete Hoekstra’s widely reviled Super Bowl spot:

To wit, Team Hoekstra should have pounced on the peteisaracist.com site while it still had the chance.

As late as last night, it was still a blank canvas in the GoDaddy archives. By this morning, left-leaning American Bridge had set up the following anti-Hoekstra media medley:

You snooze, you lose.