In Massachusetts, the Kennedy name is still gold.

Attorney Joseph Kennedy III, the son of ex-Rep. Joe Kennedy (D-Mass.) and the likely Democratic nominee in the Bay State’s 4th district, had a huge lead over his probable Republican challenger, businessman Sean Bielat, according to a new poll. Sixty percent of registered voters surveyed would vote for Kennedy, while just 28 percent would vote for Bielat. Seven percent said they didn’t know.

The younger Kennedy is buoyed by the fact that 73 percent of those polled in the district have a favorable opinion of the Kennedy family.

As expected, the entry of Kennedy into the race just about cleared the Democratic field.

Roll Call rates the race Safe Democratic. Bielat lost to retiring Rep. Barney Frank (D) in 2010 by more than 10 points.

The poll, conducted by the University of Massachusetts-Lowell, in conjunction with the Boston Herald, surveyed 408 registered voters in the district by landline and cellphone usual random digit dialing. It had a margin of error of 6.4 points.