The pile-on for Rep. Tim Holden (D-Pa.) continued today when the League of Conservation Voters announced a $230,000 television advertisement buy aimed at the Blue Dog Democrat in his upcoming primary and MoveOn.org endorsed Holden’s opponent, attorney Matt Cartwright.

Holden is now the underdog in the April 24 primary against Cartwright, Roll Call reported from the ground in the 17th district last week.

About 80 percent of the redrawn district includes new turf for Holden, who’s also losing the spending war in Northeastern Pennsylvania. Cartwright infused almost $400,000 of his own cash into his campaign, plus the Campaign for Primary Accountability vowed to spend $200,000 against Holden.

Now the environmental group joins the spending spree against Holden with its own buy. This spot will run on broadcast and cable stations in the Scranton media market, according to LCV.

https://www.youtube.com/watch?v=-HaKhXOQN3A

Meanwhile, MoveOn.org announced its endorsement of Cartwright this morning. The liberal grass-roots group said it has more than 17,000 members in the 17th district, and of those who participated in the endorsement vote, 84 percent voted to back Cartwright.

“Matt is a progressive Democrat. He stands up for the underdog,” said Juliette, a MoveOn.org member from Stroudsburg who voted to endorse Cartwright, according to the MoveOn.org release.