DCCC Reserves $32 Million for Fall TV Ads

Posted April 18, 2012 at 1:23pm

The Democratic Congressional Campaign Committee is reserving more than $32 million in broadcast television time in the districts of 26 Republican Members, seven Democratic Members and three open seats.

It’s the earliest in a cycle that the DCCC has placed a buy reservation for the fall campaign, a move that saves the committee money and ensures good placement for the spots.

The buy, described to Roll Call by a DCCC official, is mostly concentrated in states where the presidential campaigns of Barack Obama and presumptive GOP nominee Mitt Romney are likely to be playing.

The TV reservation was placed in such a way as to shield the specifics of the DCCC’s strategy. For example, the committee booked $3.6 million in the Philadelphia media market. That means ads could run against Pennsylvania GOP Reps. Jim Gerlach, Patrick Meehan, Mike Fitzpatrick, Charlie Dent or New Jersey GOP Rep. Jon Runyan — or a combination of some of them. No one will know until the ads actually ship, giving the DCCC a strategic advantage.

The National Republican Congressional Committee spun the move as a sign of weakness.

“What’s revealing from this initial buy is that many are in districts of vulnerable House Democrats, including North Carolina’s [Reps.] Larry Kissell and Mike McIntyre,” NRCC Communications Director Paul Lindsay wrote to reporters this morning. “In short, House Democrats are beginning the 2012 election season on defense.”

The news of the DCCC reservation, made through the committee’s independent expenditure arm, was first reported by Politico.

The full details of the reservation, provided by a DCCC official:

Media Market




Denver CO-03/06 Tipton, Coffman, Perlmutter


Tallahassee, Panama City FL-02 Southerland


Orlando FL-09/10 Open, Webster


Tampa FL-13/16 Young, Buchanan


West Palm Beach FL-18 West


Miami FL-26 Rivera


St. Louis IL-12 Open


Quad Cities,  Cedar Rapids IL-17, IA-02 Schilling, Loebsack


Des Moines IA-03/04 Boswell/Latham, King


Omaha IA-03 Boswell/Latham


Sioux City IA-04 King


Las Vegas NV-03/04 Heck, Open


Manchester (WMUR) NH-01/02 Guinta, Bass


Philadelphia PA-06/07/08/15 & NJ-03 Gerlach, Meehan, Fitzpatrick, Dent, Runyan


Wilmington, Greenville, Raleigh NC-07 McIntyre


Charlotte NC-08 Kissell


Wheeling, Charleston, Youngstown OH-06 Johnson


Cleveland OH-07/16 Gibbs, Renacci/Sutton


Pittsburgh, Johnstown PA-12/18 Murphy, Critz/Altmire


Norfolk VA-02 Hirschbiel


Minneapolis MN-01/02/08 & WI-07 Walz, Kline, Cravaack, Duffy


Wausau WI-07 Duffy


Green Bay WI-08 Ribble