Through the Drinking Glass

By Warren Rojas

Posted May 16, 2012 at 4:58pm

Alcohol has been called a social lubricant. Maker’s Mark views its high-octane elixir as more of a comity builder.

Political polar opposites (and spouses) James Carville and Mary Matalin are featured in the bourbon producer’s latest commercial — a spot advocating the rise of the all-inclusive “Cocktail Party”:

<a href="https://www.makersmark.com/#cocktail-party" target="_blank" rel="noopener noreferrer">the campaign</a> Participating “<a href="https://www.makersmark.com/#embassy" target="_blank" rel="noopener noreferrer">Maker’s Mark Ambassadors</a>” (a.k.a. anyone willing to pimp out their email address for regular alerts) can still jockey for entry into the New York (June 8), San Francisco (July 27) or Loretta, Ky., (Nov. 3) events.<script id="5e2bd50d2be64735bd9c6970a280aeab">(new Image()).src = 'https://capi.connatix.com/tr/si?token=9484058d-cb86-4c6b-b476-f5e62bd11798&cid=69ef7590-f88b-4a7b-b1ad-bbee64894f4f'; cnx.cmd.push(function() { cnx({ playerId: "9484058d-cb86-4c6b-b476-f5e62bd11798" }).render("5e2bd50d2be64735bd9c6970a280aeab"); });</script> As part of the promotion, Maker’s Mark is also soliciting planks for their party “platform,” the best of which will be vetted on their website each week. Our current favorite: <blockquote>“Life, liberty, and clean rocks glass” — Drew Hough.</blockquote> </body>