The Democratic Congressional Campaign Committee will begin airing an ad today knocking North Carolina state Sen. David Rouzer, the Republican opponent of Rep. Mike McIntyre in the Tar Heel State’s 7th district.

It’s the DCCC’s second independent expenditure ad of the election season and follows their standard messaging playbook, implicitly hitting GOP candidates for support of Wisconsin Republican Rep. Paul Ryan’s budget, while explicitly hitting them for wanting to “essentially end Medicare.”

The anti-Rouzer ad begins with a clip from one his own ads in which he tells viewers “we need more North Carolina values in Washington.” The ad then relies on moving graphics and a young- and hip-sounding male narrator backed by synthesized music.

youtube.com/watch?v=t0Az58Q19a0

“David Rouzer’s budget would essentially end Medicare,” the narrator says. “That’s not a North Carolina value.”

“Seniors would pay $6,400 a year for their health care and David Rouzer would use that money to give millionaires another tax cut: that’s definitely not a North Carolina value,” the narrator says. “Seniors pay more so millionaires can pay less? David Rouzer sounds like he’s in Washington already.”

The ad is backed by a buy of $50,000 through Aug. 27.

McIntyre is one of the more vulnerable Democratic Members in the country, but recent Democratic polling found him leading Rouzer by 19 points. Democrats hope an early ad push will shore up McIntyre even more and make him a less enticing target for Republicans. McIntyre has been on the air with ads as well.

The GOP, not surprisingly, has a different view on the race. A recent Rouzer campaign survey had McIntyre up by only four points. Republicans are confident McIntyre can be knocked off this November and the National Republican Congressional Committee has already started airing ads against him.

Roll Call rates the 7th district race a Tossup.