Eventbrite, the online event coordinator and ticket broker, has crunched its numbers this week and has announced that even though Republicans are throwing more parties, Democrats are raking in more money.
According to Eventbrite, in 2012, more than 7,800 political events have been registered with its platform. Of these, just more than 3,000 were Democratic events, while the overwhelming rest were Republican.
Interestingly, even though the Republicans are leading in the actual numbers of events, at an average of $31.50, their Eventbrite ticket prices are much lower than those of their Democratic counterparts, who charge an average of $115.53 per ticket in swing states.
In swing states, the Republicans are leading the Democrats in the number of free, community-building events they are holding throughout Colorado, Florida, Iowa, Michigan, New Hampshire, Ohio, Virginia and Wisconsin.
“In 2012, the Republican party was coming up against an incumbent candidate, so they had to quickly and broadly ramp up support and awareness,” says Eventbrite CEO Kevin Hartz.
“Our data reflects campaign events of all types — not only for the presidential race, but for candidates at the local and state levels as well. It’s clear that on both sides of the aisle, an in-person connection with a candidate is still the most powerful way to garner votes, and Eventbrite provides a scalable, inexpensive way for campaigns to build that community of supporters,” he continues.
Clarification: Sept. 12. 2012
An earlier version of this story should have stated that the average ticket prices referred to were in swing-state events.