“I don’t do this for the company. I do this because I love [President Barack] Obama,” the wiliest commemorative pin vendor working Penn Quarter this Inauguration Day assures us.

Covered from head to toe in colorful mementos ($3 a pop) of 44’s second swearing-in, the sly salesman was basking in the attention of curious media and other festively attired parade-goers.

“I think I’m going to be on the cover of The New York Times tomorrow,” he predicts.