Teddy Turner, a Republican running for South Carolina’s open 1st District, began airing ads on television and radio over the weekend, getting an early start in introducing himself to the primary electorate.

He’s one of the top-tier GOP candidates in what is expected to be a crowded field that includes former Palmetto State Gov. Mark Sanford and various state legislators.

youtube.com/watch?v=7cxsg9DCSaU

In the spot, Turner, the son of media mogul and outspoken liberal Ted Turner, tells viewers his biography and — not surprisingly in a Republican-heavy district — emphasizes his conservative beliefs. A narrator talks about how his time as cameraman in the Soviet Union shaped his conservative vision.

“Teddy Turner witnessed the devastation of communism, and it forever changed him,” the male voice says.

“Turner will fight for more freedom and less government so our families will have a secure tomorrow,” the narrator intones. “Conservative Teddy Turner for Congress.”

The spot is backed by about $60,000 over 10 days on broadcast and cable. Another spot will soon be running on radio stations in the district.

The seat became open when Republican Gov. Nikki R. Haley appointed then-Rep. Tim Scott, a Republican, to fill the Senate seat vacated by GOP lawmaker Jim DeMint, who resigned.