Giffords Gun Control Group Releases Ad in Targeted TV Markets

Posted February 11, 2013 at 10:34am

Updated 11:08 a.m. | Americans for Responsible Solutions, the gun control group backed by former Rep. Gabrielle Giffords, has released a new television advertisement advocating for background checks.

“Take it from me, Congress must act,” Giffords says in the spot. “Let’s get this done now.”

The spot will air in the home districts of congressional leaders in the following markets: Washington, D.C., San Francisco, Calif., Cincinnati, Ohio, Louisville, Ky, and Las Vegas, Nev., and will air locally on Fox News, CNN and MSNBC.

Giffords’ group unveiled the spot the day before President Barack Obama’s State of the Union address. Her husband, Mark Kelly, also appears in the ad, during which Giffords reminds viewers that they are “gun owners.”

The size of the buy is unclear, and an Americans for Responsible Solutions spokeswoman did not immediately respond to an inquiry about a figure.

CQ Roll Call reported on Monday that the group seeks to raise $20 million over the next year. In an email to supporters Feb. 7, Giffords announced the spot and sought donations in support of her cause.

Updated 11:08 a.m.

A spokeswoman for the group said this will be “a significant six figure buy” on television and online.