K Street Files: SEIU Launches Immigration Ads

Posted March 26, 2013 at 12:13pm

The Service Employees International Union on Tuesday announced a new round of cable TV advertising in support of a comprehensive immigration overhaul. The ads, worth $300,000, are set to begin Wednesday.

“Our immigration system is broken and Congress has a chance to fix it for good. … Because in America, we fix what’s broken,” the ad states, according to an SEIU press release.

The ads, which will run on cable news stations, follow Spanish-language radio spots the union placed last month.

The SEIU said both buys are part of a series of ads that the union plans “to continue the drum beat for immigration reform.”

On April 10, the SEIU and other organizations are planning a rally on Capitol Hill to urge lawmakers to pass an overhaul of the nation’s immigration laws. The union supports legislation that would create a pathway to citizenship for undocumented people living in the United States.

“Time and again, I hear stories about hardworking people who have been separated from their families because of mixed immigration status or who have lived here for years in the shadows because our immigration system is broken,” SEIU President Mary Kay Henry said in the statement announcing the new ads. “There is a diverse and growing consensus that we, as a nation, must find a solution that gives deserving, aspiring citizens the opportunity to come out of the shadows and into the fore of our democracy and economy.

“Congress should get the message that the American public is ready for immigration reform,” Henry added.

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