Former Speaker Newt Gingrich doesn’t use his enduring clout to support just any old vanity project. But he will, apparently, go to bat for the chance to plaster an image of his platinum-tressed third wife, Callista, on a craft brew bottle.

At the moment, Callista Gingrich appears to be leading the field of exactly two applicants vying for the honor of being the next Drop Dead Blonde poster girl.

The former congressional aide turned children’s book author is competing against fellow Wisconsin native Allie Owen.

Stevens Point Brewery launched the contest June 1 and will be tabulating votes via its Facebook page through June 20. The winner, scheduled to be announced July 5, will be immortalized on the beer label and also walks away with $500 — which, rather surprisingly, is enough to buy a handful of baubles at Tiffany & Co.

Whoever claims the DDB crown is obliged to shill for Stevens Point Brewery for a year, automatically agreeing to spearhead tasks including: attending public appearances, promoting the brand and “talking to people.”

Sounds like our kind of workload.