Latest in Fashion: U.S. Army Clothing Line

Posted November 22, 2013 at 9:50am

Fashionista reports that “earlier this week, a tip hit our inbox that we found very interesting: Clothing company Authentic Apparel Group announced that it is launching a contemporary collection of army-inspired pieces that is officially licensed by the U.S. Army. The line — which consists of only menswear as of yet — will initially be sold at Zappos, but the brand has plans to expand to other online retailers and brick and mortar stores in the near future.”

“We’d never heard of a U.S. Army-approved clothing line before, and that’s because there isn’t one. While the U.S. Army has an open licensing partnership with Beanstalk Group, Authentic Apparel is the only company in the apparel category that has been awarded a license to use its name and branding (needless to say, this is a pretty huge honor). A spokeswoman for Authentic Apparel told us that not only was the approval process extremely rigorous, every single one of the garments is green-lit by the U.S. Army to be sure they are up to standards. This means that the company literally works with the Pentagon to get the pieces approved individually.”