Fox News reports that “the Discovery-owned Military Channel is just days away from debuting its new look and new name. On March 3, it will become the American Heroes Channel (AHC).”  

“While the channel will continue to present military-themed specials, executives hope the new name will reflect their desire to focus on a broader range of American heroes and helpers.  

“‘When we launched a few years ago we were engaged in two wars overseas, and we wanted to really acknowledge the acts of valor that were going on,’ the channel’s general manager, Kevin Bennett, told FOX411. ‘But these stories of heroism aren’t solely reserved for the battlefield.'”