Fuel Fix reports: “Pink firearms. Pink NFL jerseys. Even pink buckets of fried chicken. Now pink drill bits?”  

“As Baker Hughes joins a string of other companies coating their products in the rose-colored shade to raise awareness about breast cancer, some may wonder if the pink ribbon campaign has gone a bit too far. After all, drill bits spend most of their lives miles underground breaking up geologic formations in oil patches where a fraction of workers are women.”  

“But the Houston-based oil field services company says that’s precisely the point.”