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Service Approach Grows for Defense Firms

Defense News reports that “amid a global downturn in defense spending, the training and simulation world is booming. But in a series of interviews at this year’s I/ITSEC conference here, executives for some of the world’s largest defense firms acknowledged that the sector’s market strategy is changing.”  

“The biggest market trend, they said, is a growing emphasis on providing services to customers. In the past decade, companies could feast on providing the technology of simulators and classroom education. Now, governments are buying less new equipment, which means industry needs to focus on upkeep and training opportunities in existing systems.”  

“Mike Blades, an analyst with Frost & Sullivan who attended I/ITSEC, said the emphasis on providing services is a major industry trend.”

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