Republican Jim Duncan has released his first TV ad in his primary campaign to unseat North Carolina 2nd District Rep. Renee Ellmers. The ad, titled “Chicken,” goes on air in the Raleigh and Greensboro markets Wednesday and represents an initial $30,000 buy the campaign is hoping to last “a couple of weeks” and is negotiating to extend beyond that. The buy includes airtime during morning and evening news and afternoon programming, campaign spokesman Sean Moser told Roll Call.  

“Here’s the thing about professional politicians; they’re chicken,” Duncan says in the spot, standing next to a bale of hay on which several chickens are propped. “I never ran for political office before,” Duncan says proudly touting his experience as a “businessman, a husband, a father, a conservative, a soldier in the national guard.”  

Duncan, the chairman of the Chatham County GOP, has earned the endorsements of the Club for Growth , the Senate Conservatives Fund  and Citizens United.  

Ellmers is also facing primary challenges from radio talk show host Frank Roche, whom she defeated 59 percent to 41 percent last cycle, and conservative Kay Daly, who has targeted Ellmers as a “RINO.” Defending Main Street Super PAC has backed Ellmers.  

The GOP primary is March 15.  

Related:

Roll Call Race Ratings Map: Ratings for Every House and Senate Race in 2016


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