Skip to content

Nanoinfluencers: The next regulatory frontier

Nanoinfluencers — social media influencers with only several thousand followers — are a new and unregulated part of political campaign strategies.

Some marketing companies and campaigns look at them as an organic and seemingly personal form of advertising.

And it could be a murky space. The Federal Election Commission has not put forth rules for nanoinfluencers to disclose political relationships in their content — and it does not appear this new form of political advertising will be regulated anytime soon.

Watch CQ Roll Call’s interview with Katie Joseff, a senior researcher on propaganda at the University of Texas, and Mae Karwowski, CEO of Obviously, a nanoinfluencer marketing company, to learn more about nanoinfluencer strategies and what these experts think about potential regulations.

[Election misinformation: Experts analyze Facebook and Twitter labels]

Recent Stories

Alabama IVF ruling spurs a GOP reckoning on conception bills

House to return next week as GOP expects spending bills to pass

FEC reports shine light on Super Tuesday primaries

Editor’s Note: Never mind the Ides of March, beware all of March

Supreme Court to hear arguments on online content moderation

In seeking justice by jury trials, Camp Lejeune veterans turn to Congress