A conservative group opposed to President Barack Obama’s plans for health care reform launched Thursday a $1.2 million television advertising campaign slated to run through the July 4 recess.

The 30-second spot, set to run on Fox News Channel and CNN, blasts Obama’s push for a government-run, public insurance plan as a part of any health care reform legislation. The ad buy was placed by Conservatives for Patients’ Rights, a group that operates both as a 501(c)(3) and 501(c)(4).

The ad features video of a bulldozer crushing written text that reads: “HEALTH CARE CHOICE.—

The battle over health care reform has escalated in recent days, with Obama demanding that Congress approve health care reform this year that includes a public plan. Republicans have been stepping up their attacks on the government-run insurance option, arguing it is equivalent to medical rationing.

Liberal groups have also been active with campaigns, pushing Obama and Congressional Democrats to pass legislation that includes a public plan.