Senate Majority Leader Harry Reid is up with his third television ad in his home state of Nevada, just more than a year before he faces voters in a bid for a fifth term that has become unexpectedly difficult for him.

The latest ad, titled “Right Direction,” focuses on alternative energy and how Reid “is leveraging his seniority to make Nevada the nation’s leader in renewable energy and clean jobs,” campaign manager Brandon Hall said in a statement.

The ad comes on the heels of an introductory ad campaign Reid launched two weeks ago which featured two spots touting Reid’s Nevada roots and his ability to use his clout in the Senate to help his home state.

Reid campaign aides have said they need to get an early start to re-introduce the senior senator to Nevada residents because the state’s population has boomed. A third of the state’s electorate wasn’t living in Nevada when Reid last won re-election, without trouble, in 2004.