White House Senior Adviser David Axelrod on Friday confidently predicted victory for embattled Massachusetts Attorney General Martha Coakley (D) in next week’s special Senate race, asserting voters in the end will make their choice on issues that have traditionally favored Democratic candidates in the state.

“I’m confident she’s going to win,” said Axelrod, who spoke during an evening briefing for reporters. Axelrod said President Barack Obama, who he said was only just invited by Coakley to come to the state and will travel there Sunday, will help make the difference. “In the polling I’ve seen,” he said, the president’s approval rating is “in the 60s.”

Axelrod asserted that local issues were hurting Coakley, saying Republicans had successfully portrayed her as a “quasi-incumbent” because of her status as state attorney general. But he indicated Democrats were beginning to frame her GOP opponent, State Sen. Scott Brown, in a manner that will turn voters against him because they disagree with his positions.