After airing three radio ads, Gov. Charlie Crist (R) went on television Wednesday — and went on the attack against his opponent in the Senate primary.

In the ad, an announcer says, “We thought he was different. Ideologically pure. Marco Rubio shot to national stardom.”

“Now, comes the truth,” the ad continues. “Rubio was a registered lobbyist. His income skyrocketed while his power increased. … Marco Rubio, how disappointing.”

Spokeswoman Amanda Henneberg said the campaign made a “significant buy” but would not say how many markets would see the commercial or how much was being spent.

“Because Charlie Crist has no conservative record or vision to talk about, he is trying to turn this election into a campaign of smears and distortions,” Rubio campaign spokesman Alex Burgos said.