Fiorina Launches First TV Ad for Her Senate Bid

Posted April 8, 2010 at 11:30am

Updated: 1:39 p.m.

California Senate candidate and former Hewlett-Packard CEO Carly Fiorina (R) launched an introductory television ad Thursday, the first in what her campaign says will be “a series of statewide advertisements” airing “through the June primary.”

She joins primary rival and former Rep. Tom Campbell (R-Calif.), who also went up this week with his first statewide media buy, a television and radio campaign featuring former GOP gubernatorial nominee Bill Simon.

Fiorina’s gauzy 30-second spot, featuring soothing background music and a serene and smiling candidate, is a stark contrast to the bombastic Web videos the campaign produced over the winter attacking her rivals.

“She started as a receptionist and became the CEO of Hewlett-Packard. Carly Fiorina’s focus, decency and drive can bring America back,” a narrator says amid footage of Fiorina in a boardroom. The lines “conservative Republican for U.S. Senate” and “signed taxpayer protection pledge” float across the screen.

Fiorina is the first in the three-person GOP field to go on the air, which is not surprising given the cash-on-hand advantage she started the year with over former Rep. Tom Campbell (R) and state Assemblyman Chuck DeVore (R).

Fiorina ended 2009 with $2.7 million in cash on hand, thanks in large part to a $2.5 million personal contribution she made in the fourth quarter. Her campaign has yet to release its fundraising totals for the first quarter of 2010.

Campbell announced Monday that he raised $1.6 million in the first quarter, after switching from the California gubernatorial race in January.

Sen. Barbara Boxer (D-Calif.) also has yet to go on the air in the race, but she is sitting on plenty of cash — $7.3 million at the end of 2009.