Former two-term Lt. Gov. André Bauer (R) today launched a campaign ad to boost his Congressional bid in South Carolina’s new 7th district.

Backed by uplifting music and patriotic imagery, the ad outlines his accomplishments in eight years as lieutenant governor.

“In these uncertain times, we need a leader we can count on. André Bauer is a proven conservative who blocked over $2 billion in tax increases, kept property tax relief alive, reformed the state’s office on aging, while cutting his own pay,” a male narrator says. “Think what he could do with this place,” he says, as an image of the U.S. Capitol comes on screen.

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Bauer faces a competitive primary for the nomination in this likely Republican seat. Among other opponents, he will be on the ballot with Florence attorney Jay Jordan, Horry County Council Chairman Tom Rice, and Chad Prosser, the former director of South Carolina’s Department of Parks, Recreation and Tourism.

The Bauer ad is backed by a $40,000 buy in the Myrtle Beach-anchored district on broadcast and cable television over two weeks.