Attorney Jay Jordan (R), running for South Carolina’s new 7th district, launched a spot on local television today underscoring his conservative values.

The ad is backed by about $26,000 and set to run through Memorial Day weekend in the Myrtle Beach-Florence, S.C., market on broadcast and cable. In the spot, Jordan attempts to differentiate himself from the the crowded GOP primary field, although it’s unclear if his approach is all that unique.

“I’m running for Congress for two reasons that define me,” Jordan says straight to the camera.

“The first is the Bible,” he says, holding up a Bible. “If we lived this, we wouldn’t have all the problems we have in our country.”

“The second is the Constitution,” he adds, holding up a small booklet. “If we followed this, we wouldn’t have all the problems we have in Washington.”

In the June 12 primary in the Republican-leaning district, Jordan faces Horry County Council Chairman Tom Rice; Chad Prosser, former director of South Carolina’s Department of Parks, Recreation & Tourism; and former Lt. Gov. André Bauer, among others.

In the general election, Roll Call rates this race as Likely Republican.