Former Sen. Ben Nelson, D-Neb., announced Friday that he is setting up an Omaha consulting and government affairs shop called Heartland Strategy Group.

Tim Becker, who was Nelson’s chief of staff on the Hill, and Barry Rubin , founder of Red State Strategies LLC, are also participating in the launch.

Nelson, a press released noted, will serve primarily as an adviser to the firm, as he will devote most of his time to his position as CEO of the National Association of Insurance Commissioners.

“We are going to build a firm that helps you build a business,” Nelson said in the release.

The firm will represent corporate, association and nonprofit clients.

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