A day after actress Ashley Judd declined to challenge Senate Minority Leader Mitch McConnell, Senate Democrats went up with a week-long radio advertisement Thursday attacking the Kentucky Republican.

The basketball themed, 60-second radio spot marks the Democratic Senatorial Campaign Committee’s first campaign advertisement of the 2014 cycle. A DSCC aide declined to go into detail about the exact size of the buy but said it cost “five figures or more.”

Democrats face an uphill battle in the Bluegrass State, which has consistently voted for Republicans for federal office in recent cycles. What’s more, McConnell — and his $7.4 million campaign war chest — is known for his brutal campaigns. Despite this, the Kentucky race remains one of Democrats’ best opportunities to pick up a seat in 2014.

Several local Democrats, plus Judd, have declined to challenge McConnell. However, Kentucky Secretary of State Alison Lundergan Grimes has reportedly spoken with the DSCC about running and, according to a local television station WHAS, could file exploratory committee paperwork as early as next week.

The DSCC could be using this spot to show Grimes they are willing to support her if she enters the race:

https://www.youtube.com/watch?v=hI-lUmkhHrE&feature=youtu.be