Seoree, a Korea-based produce distributor, is marking its debut in U.S. markets by hosting a brand launch reception today, aiming to make the connection between specialty dishes and cocktails derived from its produce and the new U.S.-Korea free-trade agreement.

The “Sneak a Bite” event will feature Seoree products prepared by a Korean chef and and looks to showcase the types of good and products, such as Seoree’s organic apples and pears, that will be shared because of the FTA, as well as promote deeper mutual cultural understanding.

The launch is supported by two other Korea-based organizations: the Kim Chang Joon Future U.S.-Korea Foundation, led by former Rep. Jay Kim, R-Calif., and the Korea Fruit Agricultural Company Federation. The event will be held at the W Hotel (515 15th Street NW). Doors open at 5 p.m. to those with an invitation.