The engagement gurus at the Heritage Foundation are going for marketing gold in the race to cripple President Barack Obama’s signature health care overhaul, sounding interactive alarms against government-sponsored coverage on a towering new Times Square billboard.

Heritage strategist Genevieve Wood said the eye-catching advertisement — public relations analysts estimate that the mammoth marketing tools reach around 1.8 million passers-by each day and rake in millions of dollars in revenue from exposure-hungry organizations each year — is expected to go up Tuesday and should stay up for a month after.

“It’s not just for politicians. We want the American public to see it,” Wood told HOH of the rationale behind proselytizing in NYC instead of, say, administration-driven D.C.

The ad urges viewers to text “hazard” to a special number (33733) — attendees at a tea-party-led gathering on Capitol Hill received similar marching orders, though their password was “rally” — which triggers an auto-reply directing them to Heritage’s companion video: