Two days before the D.C. leg of Rock the Bells was supposed to open, the festival’s organizer has canceled the event, citing lack of ticket sales.

Guerilla Union put out a release that stated: “First and foremost, it is with great sadness and disappointment that we must cancel the Washington, DC and New York City Rock the Bells dates due to lack of ticket sales. I, along with our staff, the artists, and all of the sponsors, media partners, local promoters, and radio stations involved are thankful for our supporters and the fans that planned on attending. It’s extremely unfortunate that we can’t complete the last half of the 10th Anniversary Rock the Bells tour. We did everything in our power to save the show. Unfortunately, the financial loss would have been devastating. This festival has been ten years in the making.  I am truly sorry we could not produce the show for all the fans who did buy their ticket in support of.”

Ooof. It’s hard to imagine, especially because the Rock the Bells website listed individual days as sold out, that it shook out like this. The stage and grounds were all up and running at last check on Thursday morning as well.

Bummer.