Deadline Hollywood reports that “Discovery is renaming its Military Channel — now called American Heroes Channel, as of March 3.”

“‘This newly renamed network is an intersection of miltiary and history programming, and looks to substantially broaden its current appeal, said Henry Schleiff, who oversees the network among other Discovery platforms.  That includes programming about fireman, policemen, ‘and those who don’t necessarily wear a uniform.’ The emphasis will still be on male viewers, he added.”

“Heroism transcends the military, TV critics attending the TCA Winter Press Tour 2014 were told — and the explanation that when the channel launched in the midst of two wars, military and military issues were hot. American Heroes Channel’s first year will include 17 new series and specials, with four original series and specials launching in the first week.”