The Democratic Congressional Campaign Committee will soon begin a six-figure television advertising campaign in Florida’s 13th District, its first foray onto the airwaves in the competitive special election.

The House Democrats’ political arm has reserved “more than $200,000” in advertising between Jan. 21-27, according to a Democratic official.

The race for the St. Petersburg-based district pits the GOP nominee, lobbyist David Jolly, against the Democratic nominee, former state Chief Financial Officer Alex Sink.

This DCCC buy follows a recent purchase by the National Republican Congressional Committee for digital advertising.

The general election is March 11. The race to replace Republican Rep. C.W. Bill Young, who died in October, is rated Tossup by Rothenberg Political Report/Roll Call.

Updated 10:16 a.m., Jan. 21 | The DCCC released its first ad on Tuesday. It goes after Jolly for his history as a lobbyist.