Skip to content

Podcast: Going Behind the Screen about Television Ad Reservations

Roll Call Decoder, Episode 7

The Capitol dome is seen in a reflection on a television news camera outside the Capitol on Friday, Dec. 1, 2017. (Photo By Bill Clark/CQ Roll Call File Photo)
The Capitol dome is seen in a reflection on a television news camera outside the Capitol on Friday, Dec. 1, 2017. (Photo By Bill Clark/CQ Roll Call File Photo)

The midterm elections are still seven months away but both parties are already reserving television ad time for the fall. Even though more voters are moving toward non-traditional ways of watching shows and movies, broadcast television ads are still king in campaigns. In this week’s Decoder, Roll Call elections analyst Nathan Gonzales, sitting in for David Hawkings, talks with Republican strategist Paul Winn of Advertising Analytics about the logistics and strategy behind ad reservations.

Show Notes:

More from Gonzales: Democrats Have At Least 20 House Takeover Opportunities in These 4 States

 

[jwp-video n=”1″]

 

Subscribe on iTunesListen on StitcherListen on RADiO PUBLiC

 

Recent Stories

Organizations wrestle with Justice Department grant cuts

Trump’s false claims about gas, egg prices

Former Rep. George Santos sentenced to 87 months in prison

Trump vague on tariffs after Norway PM meetings

Judge halts Trump push for proof of citizenship to register to vote

Federal judge blocks US funding freeze for sanctuary jurisdictions