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The two candidates for Senate each launched their first TV ads of the election on Wednesday. But former Rep. Bob Schaffer (R) had to pull his later in the day.

Schaffer opened his paid media campaign with a 30-second biographical spot that emphasizes his Colorado roots and commitment to the state.

“Colorado is my life,” he says as the ad opens, and views of the state are displayed in the background. A narrator calls Schaffer “the change Colorado needs,” and the ad ends with Schaffer pointing to an image of the U.S. Capitol and saying, “This place needs some Colorado common sense.”

The ad was airing in the Grand Junction and Colorado Springs media markets.

But Schaffer had to temporarily pull it because it ran footage of Mount McKinley in Alaska, not mountains in Colorado.

Meanwhile, the first ad for Rep. Mark Udall (D) is about energy policy and the Congressman’s commitment to ending the country’s dependence on foreign oil.

“Standing on your own,” Udall says, as images of the state flash across the screen. “That’s just the Colorado way. And it’s what America’s got to do with our energy policy.”

The 30-second ad is airing statewide.

— Josh Kurtz

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