Democrat Josh Lanier may be a long shot for winning his partys nomination to take on Sen. Saxby Chambliss (R) this fall, but his unusual campaign style and unique Internet videos have brought him some attention from Peach State newspapers in the crowded primary campaign.
In Laniers latest guerrilla marketing piece, he simply replays a video released earlier in the week by Chambliss in which the Senator blames Democrats for the countrys energy problems. But at the bottom of the screen, in a typed running dialogue, Lanier disputes the Senators message point for point.
Its not the first time Lanier has used the Senators words against him. In late April, Lanier basically reproduced an attack ad that Chambliss released in his 2002 campaign against then-Sen. Max Cleland (D). But Laniers Boomerang ad substitutes Chambliss record at the points in the ad where Chambliss had attacked Cleland for his failure to lead.
Lanier said Tuesday that the videos, which he writes and directs himself, are part of his un-campaign, in which he has shunned the idea of chasing big donors and is working to show just how broken the American political system has become.
Its way more effective to show someones idiocy in their own words and by their own actions than it is to produce something that says that, Lanier said of his latest video. Besides, no one else [in the Democratic primary] is talking about Saxby Chambliss they are talking about themselves.
Chambliss campaign doesnt appear too concerned with Laniers latest video.
By simply replaying Chambliss attacks on Democrats, Lanier is doing more of our leg work for us, a Chambliss campaign spokeswoman said Tuesday. Essentially whats hes doing is sending everyone our message.