Planned Parenthood Ad Targets McCain

Posted July 15, 2008 at 10:15am

Planned Parenthood has placed a cable television ad buy worth $21,880, with a spot targeting presumptive Republican presidential nominee Sen. John McCain (Ariz.) that is set to begin airing on Wednesday in cable markets serving 26 mostly Midwestern cities, Roll Call has learned.

Planned Parenthood was not immediately available for comment. But sources said Tuesday morning that the ad will focus on McCain’s record on women’s health. The buy was made by the group’s political arm, the Planned Parenthood Action Fund.

A review of some of the specifics of the ad buy showed that the spots were set to air on the Lifetime and Bravo cable networks popular with female viewers. It appears that the ad buy is a part of Planned Parenthood’s “kNOw McCain” campaign, which is targeting the anti-abortion rights Senator for what the group views as a flawed record.

The ad is set to air mostly in cities in Iowa, Minnesota, Ohio and Wisconsin, as well as in Albuquerque, N.M., Wheeling, W.Va., Rochester, N.Y., Fargo, N.D., and Omaha, Neb.

McCain’s rival for the White House, Democratic Sen. Barack Obama (Ill.), favors abortion rights.