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AARP Begins Next Round of Health Care Ads

Following the release of Senate Finance Chairman Max Baucus’ (D-Mont.) health care legislation Wednesday, AARP announced it is launching the next phase of its multimillion-dollar health care reform ad campaign.The association, which has not yet put out a statement regarding Baucus’ bill, is focusing its effort on the fight to protect Medicare benefits and eliminate insurers’ ability to deny coverage because of pre-existing medical conditions.“Health care reform must protect the benefits people in Medicare have today, and ensure that all of our members — young or older, healthy or sick — have access to affordable coverage,— AARP Executive Vice President Nancy LeaMond said in a statement.The television and web ads will air nationally on CNBC, CNN, MSNBC, NBC and other stations. The association is also producing radio and newspaper advertisements.

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