The Republican National Committee launched a television ad campaign knocking President Barack Obama on his economic record to air on cable TV and broadcast stations in Pennsylvania, Michigan, Wisconsin, and New Hampshire, states Obama won in 2008.
The ad uses snippets from Obama’s acceptance speech at the 2008 Democratic National Convention in which he discusses what Democrats see as the metric for progress — “how many people can find a job that pays the mortgage,” for example — coupled with graphics showing the economic struggles the U.S. has faced — “6 million more foreclosures.”
The RNC did not release the size of the advertising budget for the ad, but Communications Director Sean Spicer told Roll Call it is a “light buy on cable and broadcast,” and goes along with online advertising.
“What we’re trying to do is push it out in those states and test some online tactics as well,” he said.
The ad is the second in a month-long RNC campaign entitled “Change Direction.”
“The RNC will be taking on Barack Obama in every state where his failed policies have hurt job creators and Americans are looking for work,” RNC Chairman Reince Priebus said in a statement.
Watch the new TV spot here: