NRCC Launches 26 New Ads Backed by $6.3 Million

Posted September 23, 2012 at 2:03pm
NRCC Launches 26 New Ads Backed by $6.3 Million
The National Republican Congressional Committee, led by Rep. Pete Sessions (above), is trying to hold the GOP's 25-seat majority in November. (Bill Clark/CQ Roll Call)

The partisan ad wars in the battle for control of the House are heating up, as the countdown to Election Day enters the final weeks.

The National Republican Congressional Committee launched a huge new ad blitz backed by $6.3 million.

The NRCC ads are airing Sept. 21-27 against incumbents and challengers from Arizona to West Virginia, with a heavy focus on districts in California and New York. The spots run the gamut from standard GOP attack ad fare — connecting a candidate to House Minority Leader Nancy Pelosi (D-Calif.) or President Barack Obama — to knocking a Member for their vote in favor of the stimulus or the Affordable Care Act to creative, eye-catching spots.

An ad against Democratic nominee Kyrsten Sinema in Arizona’s new 9th district uses an outer-space theme — Star Wars-like music and all — to paint her as “too far out.”

“Earth to Kyrsten Sinema. Come in, Kyrsten,” a staticky NASA controlleresque voice says over an animation of a satellite orbiting a planet. A female narrator then unloads points of opposition research in an attempt to portray her as extreme. “We’re losing touch with you Planet Kyrsten,” the NASA voice says.