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How Candidates Share Without Coordinating With Outside Groups

With each passing election cycle, both parties are figuring out new ways to skirt campaign finance laws.

A couple years ago, I wrote about how the official and independent expenditure wings of the campaign committees share opposition research and message points through less-traveled regions of the Web. That “IE Strategy Borders on Art Form” might be worth a second glance as the cycle heats up.

Some candidates are also conveniently sharing video footage for potential use by independent groups for television ads through links that are sometimes difficult to find unless you know where to look.

For example, Democratic Rep. Bruce Braley is running for the open Senate seat in Iowa. BruceBraley.com/video includes a trio of b-roll videos, but the webpage is found only by a small link at the bottom of the main page.

Need video of Braley talking with old people? No problem. There’s “Bruce Braley Stands With Iowa Seniors” — one minute and 23 seconds of gripping b-roll of the congressman with senior citizens layered with smooth elevator music, unencumbered by audio of Braley or a narrator actually talking.





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