Skip to content

National Education Association Dives Into Colorado Race (Video)

Udall is the Democratic senator from Colorado. (Tom Williams/CQ Roll Call Photo)
Udall is the Democratic senator from Colorado. (Tom Williams/CQ Roll Call Photo)

The National Education Association aired a new Spanish-language ad Tuesday targeting the Republican nominee for Senate in Colorado, Rep. Cory Gardner.  

Gardner faces Sen. Mark Udall, D-Colo., in a competitive race and potential pick-up opportunity for Senate Republicans. The GOP needs to win a net of six seats to take control of the Senate.  

The NEA ad, provided first to CQ Roll Call, features five people speaking directly to camera in Spanish about their dreams for their children to get a good education.  

The ad buy is $200,000 and will run for two weeks, according to the NEA, in the Denver and Colorado Springs media markets.  

Latino voters are an important voting bloc in Colorado, where 17.1 percent of the population identifies as Hispanic or Latino, according to 2013 data from the U.S. Census.  

The NEA ad comes on the heels of a larger Spanish-language ad buy from the SEIU , and it’s part of a larger coordinated effort among Democratic groups aimed at Latino voters in Colorado, according to an NEA spokesman. The coalition includes the SEIU, People for the American Way, Senate Majority PAC, and NEA.  

The coalition will run ads continuously through Election Day, including radio, television, and digital components. They plan to spend more than $1 million.  

The race is rated Tilts Democrat by the Rothenberg Political Report/Roll Call.  

Roll Call Election Map: Race Ratings for Every Seat

Get breaking news alerts and more from Roll Call in your inbox or on your iPhone.

Recent Stories

Convention puts Wisconsin in spotlight, but it’s used to that

Amid tense election, Secret Service working with already boosted budget

Biden condemns attempted Trump assassination, calls for ‘unity’

Trump rushed from stage after gunshots fired at rally

These Democrats have called on Biden to quit the race

Gaffe track — Congressional Hits and Misses