HOH Word of the Week: Optics

Jason Dick
Posted April 27, 2015 at 5:00am

Optics : How voters and the media perceive something. In politics, it often is an event, phrase, or policy that is pushed front and center because of the belief that it will help win the politician more votes.”  

— From “Dog Whistles, Walk-Backs & Washington Handshakes” by Chuck McCutcheon and David Mark.  


HOH Word of the Week: Slop-over

HOH Word of the Week: Window Dressing

HOH Word of the Week: Politician

The 114th: CQ Roll Call’s Guide to the New Congress

Get breaking news alerts and more from Roll Call in your inbox or on your iPhone.