HOH Word of the Week: Optics

By Jason Dick

Posted April 27, 2015 at 5:00am

“Optics : How voters and the media perceive something. In politics, it often is an event, phrase, or policy that is pushed front and center because of the belief that it will help win the politician more votes.”

— From “Dog Whistles, Walk-Backs & Washington Handshakes” by Chuck McCutcheon and David Mark.

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