Rep. Steve Pearce, battling Rep. Heather Wilson for the GOP Senate nomination, unveiled a television ad this week that seeks to burnish his credentials as the more conservative of the two candidates.

“Republican Steve Pearce stands strong for our New Mexico values,” opens the ad’s voiceover.

“He grew up in Hobbs. Excelled at 4-H. Joined the Air Force. Flew missions in Vietnam. A family man, a successful business leader, a Congressman,” the voiceover continues, before closing: “Steve Pearce shares our conservative values. Lower taxes, stronger borders and a solid record of fighting al-Qaida and Islamic terrorism.”

The 30-second spot was produced by Pearce’s longtime media consultant Jeff Norwood, of Anthem Media, and is running statewide. The Pearce campaign would not comment on how long the ad is set to run or whether it included broadcast television, cable or both.

Pearce and Wilson and running for the right to replace Sen. Pete Domenici (R), who is retiring upon the conclusion of his term. Rep. Tom Udall is facing nominal opposition in the Democratic primary and should await whichever Republican emerges from the June 3 primary.
— David M. Drucker