Former Rep. Mike Sodrel (R) has put his first spot on the airwaves in his fourth race against Rep. Baron Hill (D).

Playing on the nickname “Millionaire Mike” that Democrats have used to describe him in past cycles, Sodrel’s first spot portrays him as a self-made businessman.

“They should call him ‘Million Mile Mike,’ a self-made man who put a million miles … down a lot of roads,” says an announcer. “With three old buses and a dream, Mike Sodrel started his business from scratch. This garage was his place of work; a pay phone outside was his office phone. Veteran, family man, and man of faith, Mike Sodrel will take his heartland values to Congress.”

Hill aired his first television advertisement at the end of August.

Though the 9th district historically votes for Republican presidential candidates, Hill has been re-elected to the district by small margins since 1998. The only time he lost the district was in his second matchup with Sodrel in 2004. But Hill took the seat back in 2006.