When the going gets tough, the tough get … a makeover? The Boston Herald is reporting that Democratic Senate hopeful Martha Coakley has debuted “brighter makeup and a blonder come-hither-with-your-votes hair color— in a last-ditch campaign move. [IMGCAP(1)]We guess you need to step up the game when you’re running for a Senate seat against a guy who once bared his fuzzy chest (and a lot more) for Cosmopolitan magazine. (Coakley’s opponent, Scott Brown, posed for the glossy’s “Sexiest Man— feature when he was a 22-year-old law student.) The Herald also notes that Brown has had to shorten his buffer-than-thou exercise routine to a mere 30 minutes a day to accommodate the rigors of the campaign. Overheard on the Hill. “Rooting for Brown, and I’m also with CoCo.—— Rep. Jason Chaffetz (R-Utah), tweeting his allegiance to GOP Massachusetts Senate candidate Scott Brown and embattled “Tonight Show— host Conan O’Brien.Submit your hot tips, juicy gossip or comments here.Can’t get enough HOH? Get a midday dose of fun and gossip with HOH’s One-Minute Recess, delivered to your inbox daily. Sign up here — because everyone deserves more recess.